3000 Broadway | Oakland, CA

Along Broadway, Oakland's historic Auto Row District carries the memory of an earlier era, its facades recalling the showrooms that once lined the street. Lowe Enterprises saw in this setting the chance to bring new urban living to a part of the city where demand for high-end, mixed-use residential buildings was growing quickly.

The challenge was to add 127 market-rate homes and a full ground floor of retail and commercial space without erasing the street's history. The program sat over a partially subterranean garage in Type IIIA and IA construction, and an existing facade had to be preserved and woven into the new structure. BDE Architecture worked with the client on a design in which the building steps back from Broadway, allowing the revitalized facade to remain a part of the streetscape while the new building rises behind it.

Today the LEED Gold certified boutique apartment building, known as Assembly, offers residents a large mix of private, semi-private and common open space across a landscaped podium deck and a 4,000-square-foot roof deck. It plays a major role in Downtown Oakland's expanding urban residential landscape.

Address: 3000 Broadway, Oakland, CA 94611

Client: Lowe Enterprises

Number of Units: 127

Construction Type: IIIA / IA

A modern multi-story apartment building with large glass windows and balconies, located on a city street at dusk, with streetlights and traffic signals visible.
Modern lounge area with large beige sofa, wooden coffee table with books and chess set, patterned red rug, and wooden floors. Behind the sofa are large glass windows and a door, with a wall decorated with framed pictures and a wall-mounted speaker. T
Close-up of a modern apartment building with large windows, black metal balconies, and gray and white exterior panels, against a blue sky.
Skyline view of a rooftop outdoor patio with seating areas, string lights, small pergolas, and a cityscape in the background at sunset.
A modern multi-story building with retail spaces on the ground floor and residential units above, located at a street corner during dusk with a partly cloudy sky.